Lunar New Year is Coming to

todayJanuary 18, 2023 26 1

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LEGO Brand Retail, Inc.



Happy January and start of 2023 to all! We hope your New Year’s resolutions are in full effect and if you are just enjoying the month, that is perfectly okay too! Either way, we have special announcements over at

Lunar New Year

Lunar New Year is fast approaching, January 22nd to be exact, and is planning to get in on the celebration. 80111 Lunar New Year Parade, retailing at $129.99 and 80110 Lunar New Year Display, retailing at $89.99 recently launched on January 10th, displaying traditional festive symbols and colors. Here are a few more sets that are perfect to ring in the new Lunar Year:
31208 Hokusai Great Wave – retailing at $99.99
80044 Monkie Kid’s Team Hideout – retailing at $139.99
80045 Monkey King Ultra Mech – retailing at $159.99
10281 Bonsai Tree – retailing at $49.99
10311 Orchid – retailing at $49.99
40648 LEGO Money Tree- retailing at $24.99
New Releases

We recently launched several new sets at the beginning of the year that your shoppers will fall in love with. Please see below for sets sure to bring that wow factor:
10312 Jazz Club
76248 The Avengers Quinjet
75347 TIE Bomber
42151 Bugatti Bolide
75579 Payakan the Tulkun & Crabsuit
60384 Penguin Slushy Van
41731 Heartlake International School
Upcoming Launches

New to the Botanical Collection are the 10313 Wildflower Bouquet and 10314 Dried Flower Centerpiece. Pre-Order is now live. The official launch is February 1st. A beautiful display piece, long-lasting Wildflower Bouquet retails at $59.99. The color pallet of this set complements the popular Flower Bouquet 10280, to offer shoppers great arrangement options. Dried Flower Centerpiece retails at $49.99. Elegant, chic, long-lasting dried flowers make for a beautiful centerpiece and offer modular optionality for builders to combine 2 or 3 sets for a larger display piece.

We also have promotions available to help celebrate the new year:
VIP members will receive a 40583 Houses of the World GWP from 1/15 – 1/25 on all purchases of $250 or more while supplies last.
Through 1/25, VIP members also receive a 40605 Lunar New Year VIP Add-on Pack on purchases $50 or more while supplies last.
All shoppers can celebrate Lunar New Year 2023 with the cute zodiac animal, 40575 Year of the Rabbit, including 194 pieces, on purchases of $85 or more from 1/15 – 1/25.
Shoppers will earn a Blue Key Chain when they sign up for the LEGO® VIP program online or in stores through 12/31 while supplies last.

LEGO Brand Retail, Inc.


Written by: Nexxlegacy

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